The Centre for Gambling Affairs (CGA) is a UK-registered company that delivers a boutique portfolio of services to those who provide gambling and entertainment products in the United Kingdom and Europe. We specialise in supporting High-Street and Seaside venues, including family businesses, arcades, adult gaming centres, pubs, and bars.
We are a registered private limited company, but we aim to donate 25% of our profits annually to nominated safer gambling initiatives across Europe.
Delivering your annual or quarterly regulatory returns
Leading your Public Affairs and marketing activities
Developing your annual Sustainability reports, including Corporate Social Responsibility (CSR) or Environmental, Society and Governance (ESG) reports
Supporting Venue compliance, quality-assurance and safer gambling through our quality-mark, CGA Excellence
Our company is led by Chris Jones and Lee Willows, supported by a trusted handpicked network of gambling industry veterans who support delivering our services as consultants and advisors. Chris is a Politics and Sociology graduate of the University of East Anglia. He has worked in the gaming sector as a journalist and publisher for three decades. Chris also serves as a trustee of the charity CHIPS, which funds the purchase of powered wheelchairs for children and young people under the age of 18.
Lee Willows is a final-year MBA student and an authentic and humble social entrepreneur, having established a number of not-for-profit organisations within the gambling space. In addition, he was the first person to work in collaboration directly with the gambling industry over ten years ago following his struggles with gambling. Demonstrating how it was possible to work in partnership without fear of compromising on core principles.
